Law Firm Newsletter Tips – 6 Tips for Creating Effective Law Firm Newsletters
Law firm newsletters are supposed to be good tools of marketing for lawyers. And, a newsletter can be a good way for lawyers to display their areas of expertise. Inevitably, if a law firm is not generating enough revenue or failing to meet with its financial foreclosures then it must not be adopting latest and modern trends of marketing.
It has been noticed that some lawyers prefer to hire writers for writing their newsletters but unless the following 6 tips are not implemented, a law firm can never make effective and appealing newsletter.
1. Write in Plain English :
It has been noticed that most of the law firms write their newsletters in legal terminologies and most of the clients complain that they do not understand the firms intend to tell them. Hence, newsletter for your law firm should not be a decree of Supreme Court rather it must be simple, composed, reader friendly and engaging.
2. Publish Consistently:
It has been observes that lawyers used to take publications of their newsletters very likely and do not employ their due attention to this area. Unless you do not take your newsletters publications like a case deadline, you would not be able to meet with your expectations. Hence, try to be consistent with publications.
3. Follow the 3Cs of Newsletter Design:
Jacci Howard Bear the famous publication advisor says that every newsletter should adopt 3cs to make it successful: Consistency, Conservation, and Contrast. Consistency is related to style of newsletter, design, graphics, and layouts. Besides, Conversation is related to not use of excessive boxes, undue fonts, and pathetic layouts. Lastly, Contrast is related to visual interests of your newsletters like photography, graphics etc.
4. Say something useful:
Try to write something useful and informative. It has been noticed that most of the law firms write case summaries in their newsletters and they do not create any influence in the mind of the reader. Hence, write on those issues which are related to clients and try to be concise. It would be additional benefit if you could come up with some issues and solutions through legal way.
5. Minimize Sale hype:
It is the natural tendency that people show more responsiveness to the people who educate them rather than to those who sell something to them. Hence, you should avoid mentioning in the newsletters that you have won judgments. Rather, you should write what issues clients face and why they should keep a copy of your newsletter. They appealing content you use, the more chances of readability are there.
6. Ask readers to contact the firm:
You should invite your readers to contact your firm for seeking a solution of any issue. It has been researched that those people who receive offers, have more chances to flourish. Hence, try to mention all latest means of contact for your readers and get them engaged with your firm for larger interest of both parties.